The streamer’s annual charts are just another version of the tech that’s alienating us from our inner lives. Hold on to your musical memories and reclaim ownership of your taste
I like year-end list season. I like an opportunity to remember and reflect on the records that stuck with me over the course of a year – especially when there is a chance to recommend something that others may have overlooked. I like looking through friends’ favourites for albums that I missed completely, and making a big listening queue. I like following along as critics attempt to determine the year’s “best”, even when I end up yelling into a group chat about how wrong they all are. I like it because it all requires looking back, racking your brain and processing your year in listening. It requires thinking.
This year, as Spotify Wrapped takes over social media feeds again, I am struck by how the whole concept seems to discourage that critical practice for something more passive. It nudges listeners away from deep consideration and towards accepting a corporate-branded scorecard reflecting a very specific perspective on musical value. It encourages music fans to believe that the records they streamed the most must be the ones they liked the most, which is surely not always the case.
