With its longtime figureheads stepping aside, Microsoft’s gaming division faces a pivotal moment, raising questions about whether it can still balance creative ambition with corporate strategy in the age of AI
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And so it’s all change at Xbox. Last Friday it was announced that the CEO of Microsoft’s gaming division, Phil Spencer, is to retire, while its president Sarah Bond is resigning. In their place, a new partnership: Xbox Game Studios head Matt Booty is promoted to chief content officer, while the new CEO is Asha Sharma, who moves from her post as president of Microsoft’s CoreAI product.
In a company-wide email, Spencer stated that he would stay on until the summer in an advisory role before, “starting the next chapter of my life”. For her part, Bond issued a statement on her LinkedIn account: “I’ve decided this is the right time for me to take my next step, both personally and professionally.” It was all extremely good natured, but its doubtful these airy missives tell the full tale.
