As shoppers ask ChatGPT for inspiration, brands scramble to ensure their products appeal to the bots calling the shots
Christmas shopping – some love it, to others it’s a chore, and this year for the first time many of us will outsource the annual task of coming up with gift ideas to artificial intelligence.
While traditional internet search, social media – especially TikTok and Instagram – and simply wandering a local high street will still be the main routes to presents for most this year, about a quarter of people in the UK are already using AI to find the right products, according to PricewaterhouseCoopers.
