Stability AI and Electronic Arts (EA) have entered into a strategic partnership to co-develop generative AI models and tools aimed at transforming how games are designed and built. The collaboration seeks to speed up creative workflows, enable faster iteration, and expand possibilities for artists, designers, and developers.
The move brings together EA’s four-decade legacy in interactive entertainment with Stability AI’s expertise in multi-modal generative AI. Stability AI, known for creating the widely adopted Stable Diffusion model, will embed its 3D research team directly within EA’s development ecosystem to explore new frontiers in AI-powered world-building.
While EA was already one of the companies involved in exploring AI for games, with this collaboration, this could be something worth keeping an eye on.
“EA is a pioneer in interactive entertainment and understands that innovation begins with the creator,” said Prem Akkaraju, CEO of Stability AI. “By embedding our 3D research team directly with EA’s artists and developers, we’ll unlock the next level in world-building power.”
Stability AI is already recognised for its leadership in volumetric generative media, with models such as Stable Fast 3D, TripoSR, and Stable Zero123 ranking among the most popular on Hugging Face. The collaboration will focus on integrating these capabilities into EA’s creative workflows to support rapid prototyping and visual storytelling.
Among the first initiatives, the companies plan to accelerate the generation of Physically Based Rendering (PBR) materials through AI-driven workflows that maintain precise colour and lighting accuracy. They also aim to build AI systems capable of pre-visualising entire 3D environments from text or visual prompts, enabling faster creative direction and iteration in game design.
“Creativity has always been at the heart of everything our teams do,” said Kallol Mitra, VP of Creative Innovation at EA. “Together with Stability AI, we’re amplifying that creativity—giving artists, designers, and developers the power to dream bigger and build more.”
The partnership reflects Stability AI’s broader strategy of working with major industry players across gaming, advertising, and entertainment. Through collaborations with companies like EA and Arm, Stability AI aims to help enterprises scale creative production using generative AI without compromising quality or creative control.
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