AI search engine Perplexity recently released an engaging advertisement that featured the unique advantages of its app and compared it to Google Search.
The ad features Korean actor Lee Jung-jae, known for his role in the TV series Squid Game. In the advertisement, Lee finds himself locked in a mysterious room, where he must solve a series of trivia questions displayed on a screen in order to escape.
Initially, the actor opens ‘Poogle’, a humorous take on Google, on his phone and gets bombarded with search results. Frustrated, he turns to the Perplexity app, which immediately launches with its voice assistant mode. With a simple voice command, he asks the AI for the answers.
In one of the standout moments of the ad, Jung-jae was asked, “How do I make cheese stick to a pizza?” To this, Perplexity AI responds, “Don’t use glue”, after offering an actual solution. Notably, this was a humorous reference to a mishap from 2024, when Google’s AI overview suggested using “glue” to make cheese stick on pizza.
Adweek reported that this ad is part of a year-long partnership between Perplexity and Jung-jae’s management company, Artist United. It also stated that Jung-jae’s company has integrated Perplexity’s Enterprise Pro tier into its workflows for research, drafting, and API-based integration.
Dmitry Shevelenko, chief business officer of Perplexity, told Adweek that this was an organic extension of the partnership rather than a cost-offsetting tactic. He added, “This is a major ad purchase for us.”
Along with the advertisement campaign, Aravind Srinivas, CEO of Perplexity, took to X and announced that its ‘Ask Perplexity’ handle on X is now capable of ingesting videos and offering explanations.
Considering the AI startup is already on a roll, the ad campaign should be a cherry on top. However, Google’s new AI mode in search could make the ad irrelevant sooner rather than later.
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