Like virtually every major Windows announcement in the last three years, the spate of features that Microsoft announced for the operating system today all revolve around generative AI. In particular, they’re concerned with the company’s more recent preoccupation with “agentic” AI, an industry buzzword for “telling AI-powered software to perform a task, which it then does in the background while you move on to other things.”
But the overarching impression I got, both from reading the announcement and sitting through a press briefing earlier this month, is that Microsoft is using language models and other generative AI technologies to try again with Cortana, Microsoft’s failed and discontinued entry in the voice assistant wars of the 2010s.
According to Microsoft’s Consumer Chief Marketing Officer Yusuf Mehdi, “AI PCs” should be able to recognize input “naturally, in text or voice,” to be able to guide users based on what’s on their screens at any given moment, and that AI assistants “should be able to take action on your behalf.”