Arivihan, an educational technology startup providing automated, personalised coaching for school students, has secured $4.17 million in funding from a round led by the Dutch investment firm Prosus, along with Silicon Valley-based venture capital firm Accel, according to reports.
GSF Investors also participated in this funding round. The funds are intended to facilitate the company’s expansion into three new states, enhance its AI research and language support capabilities, and bolster its marketing and distribution efforts on the ground.
“When we went to tier 2 cities, we found that 65% of the students were from Hindi-medium backgrounds. There weren’t many platforms catering to them, as most didn’t offer content or doubt-solving support in Hindi, especially at an affordable price,” cofounder and chief executive Ritesh Singh Chandel told The Economic Times.
Arivihan primarily serves Class 12 students from tier II and tier III cities, as well as rural areas, assisting those studying for State Board exams, CBSE, and NEET.
“We started with the class 12 State Board exam in Madhya Pradesh and received a great response. Then we launched for NEET and saw a similarly positive response,” Chandel said. He added that the company has started expanding in Rajasthan and plans to further move to Uttar Pradesh, Bihar, and Chhattisgarh.
The startup, based in Indore, claims to be a fully automated learning platform that delivers a personal tutor to each unique school student for INR 300 per month. It supports users by helping them with exam planning, offering video lectures, and facilitating discussions.
“If you use any LLM directly, they are very general. They don’t provide answers tailored to our students’ syllabus, their level of understanding, or their language. That’s why we use our open-source model, which we have fine-tuned with millions of data points derived from our syllabus to suit our students,” Chandel said.
The platform answers queries in both Hindi and Hinglish. This year, the startup aims to acquire between 80,000 and 100,000 subscribers. Previously, the company secured $750,000 in an earlier funding round from Accel’s seed-stage initiative, Atoms.
Dhruv Gupta, investor at Prosus, said, “We’ve been actively exploring breakthrough applications of AI across sectors, and education remains one of the most compelling frontiers.”
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