AT&T committed a big no-no in its latest advertising campaign against T-Mobile, according to the organization that runs the ad industry’s self-regulatory system.
BBB National Programs’ National Advertising Division said Friday that AT&T “violated Section 2.1(I) of the National Advertising Division (NAD)/National Advertising Review Board (NARB) Procedures for the US advertising industry’s process of self-regulation by issuing a video advertisement and press release that use the NAD process and its findings for promotional purposes. NAD has demanded that AT&T immediately remove such violative promotional materials and cease all future dissemination.”
The NAD said that AT&T’s action threatens the “integrity and success of the self-regulatory forum,” and “undermines NAD’s mission to promote truth and accuracy of advertising claims and foster consumer trust in the marketplace.”
