A new startup backed by one of the biggest venture capital firms in Silicon Valley, Andreessen Horowitz (a16z), is building a service that allows clients to “orchestrate actions on thousands of social accounts through both bulk content creation and deployment.” Essentially, the startup, called Doublespeed, is pitching an astroturfing AI-powered bot service, which is in clear violation of policies for all major social media platforms.
“Our deployment layer mimics natural user interaction on physical devices to get our content to appear human to the algorithims [sic],” the company’s site says. Doublespeed did not respond to a request for comment, so we don’t know exactly how its service works, but the company appears to be pitching a service designed to circumvent many of the methods social media platforms use to detect inauthentic behavior. It uses AI to generate social media accounts and posts, with a human doing 5 percent of “touch up” work at the end of the process.
On a podcast earlier this month, Doublespeed cofounder Zuhair Lakhani said that the company uses a “phone farm” to run AI-generated accounts on TikTok. So-called “click farms” often use hundreds of mobile phones to fake online engagement of reviews for the same reason. Lakhani said one Doublespeed client generated 4.7 million views in less than four weeks with just 15 of its AI-generated accounts.
“Our system analyzes what works to make the content smarter over time. The best performing content becomes the training data for what comes next,” Doublespeed’s site says. Doublespeed also says its service can create slightly different variations of the same video, saying “1 video, 100 ways.”
“Winners get cloned, not repeated. Take proven content and spawn variation. Different hooks, formats, lengths. Each unique enough to avoid suppression,” the site says.
Doublespeed allows clients to use its dashboard for between $1,500 and $7,500 a month, with more expensive plans allowing them to generate more posts. At the $7,500 price, users can generate 3,000 posts a month.
The dashboard I was able to access for free shows users can generate videos and “carousels,” which is a slideshow of images that are commonly posted to Instagram and TikTok. The “Carousel” tab appears to show sample posts for different themes. One, called “Girs Selfcare” shows images of women traveling and eating at restaurants. Another, called “Christian Truths/Advice” shows images of women who don’t show their face and text that says things like “before you vent to your friend, have you spoken to the Holy Spirit? AHHHHHHHHH”
On the company’s official Discord, one Doublespeed staff member explained that the accounts the company deploys are “warmed up” on both iOS and Android, meaning the accounts have been at least slightly used, in order to make it seem like they are not bots or brand new accounts. Doublespeed cofounder Zuhair Lakhani also said on the Discord that users can target their posts to specific cities and that the service currently only targets TikTok but that it has internal demos for Instagram and Reddit. Lakhani said Doublespeed doesn’t support “political efforts.”
A Reddit spokesperson told me that Doublespeed’s service would violate its terms of service. TikTok, Meta, and X did not respond to a request for comment.
Lakhani said Doublespeed has raised $1 million from a16z as part of its “Speedrun” accelerator program “a fast‐paced, 12-week startup program that guides founders through every critical stage of their growth.”
Marc Andreessen, after whom half of Andreessen Horowitz is named, also sits on Meta’s board of directors. Meta did not immediately respond to our question about one of its board members backing a company that blatantly aims to violate its policy on “authentic identity representation.”
What Doublespeed is offering is not that different than some of the AI generation tools Jason has covered that produce a lot of the AI-slop flooding social media already. It’s also similar, but a more blatant version of an app I covered last year which aimed to use social media manipulation to “shape reality.” The difference here is that it has backing from one of the biggest VC firms in the world.
