A new survey commissioned by All About Cookies and Base44 survey reveals the vibe coding gap, and why the biggest barrier to building isn’t money or time.
A new survey released today by All About Cookies, conducted in partnership with AI app-building platform Base44, finds that while more than 4 in 5 Americans are using AI tools weekly, most are barely scratching the surface of what the technology can do.
The survey of 1,000 U.S. adults reveals a growing divide between Americans who are using AI to get ahead and the majority who are just using it as a glorified search engine.
“The gap is access, not motivation or inspiration,” said Kalleigh Lane, Managing Editor of All About Cookies. “There’s a striking disconnect between tech ambitions and awareness of the tools that can help them get ahead. The barrier to entry is shrinking faster than anyone realizes.”
Key findings from the survey include:
- Nearly 6 in 10 Americans (59%) have an idea for an app, tool, or website they want to build. 80% say they’d pursue it if it didn’t require coding knowledge.
- 83% of Americans use AI weekly (or more).
- 57% of Americans have heard of vibe coding while only 13% have ever tried it.
- 55% of AI users report positive outcomes at work due to AI usage, including promotions, raises, and performance reviews.
- 62% of Americans say AI has already made it more possible for the average person to start a business, but most haven’t made the leap yet.
The data also reveals positive returns for early AI adopters. Of the 83% of Americans who use AI at work weekly, 55% reported positive work outcomes due to AI use in the last year, including favorable performance reviews, raises, or promotions. Those using AI to build apps or tools were also 30% more likely to report those outcomes than those who weren’t.
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