Last year marked the beginning of Google’s explicit focus on AI search, and this year’s I/O solidified that shift. As Google’s search VP Liz Reid said during the keynote, “Google search is AI search.” This change is well underway, and the very reasonable objections to this path will not dissuade the company. All the metrics that matter to Google say this is the right move. But at the end of the day, Google can get whatever outcome it wants because it’s just that big and influential.
Google started testing AI Mode for search just over a year ago, making the shift official at I/O 2025. You hear a lot of complaints around the Internet about how AI is changing Google’s search products, but Google is getting what it wants: more searches. Reid revealed at I/O 2026 that AI Mode usage has been doubling every quarter. There are now more than 1 billion people using AI Mode every month.
It’s not hard to see how that could be true. AI Mode invites a conversational experience—it asks you questions—and each of those follow-up queries counts as searches. Google has also pushed AI Mode very hard, including prominent links and nudges to get people to use its search chatbot instead of the traditional product. And unlike many of Google’s other AI experiences, you don’t have to pay anything to AI search. Everyone who uses Google search gets the full AI experience.
