An app that allows users to deepfake their appearance in realtime has predictably resulted in a streamer making nonconsensual and potentially defamatory content. Specifically, the streamer made himself look like Mr. Beast and said “I love touching little boys’ pee pees.”
Sam Pepper, a British internet personality known for videos and streams in which he harasses people with so-called pranks, and who has been banned from multiple platforms, used the realtime deepfake app on Kick, a streaming platform and Twitch competitor known for its loose moderation policies.
Initially, Pepper made himself look like a seemingly random woman, but then switched his appearance to look like real people including Mr. Beast, Jeffrey Epstein, Amouranth, and Sydney Sweeney. When he appeared as one of the women, Pepper showed the AI-generated body to the camera, pulled up the dress, and played with the AI-generated breasts.
The app Pepper used, called Delulu, offers users the ability to appear as any of these celebrities out of a menu of likenesses the app calls “skins,” many of which are created by Delulu users. Delulu users can make themselves look like animals, cartoons, and fictional characters, but also real people like George Floyd, politicians like Donald Trump and Vladimir Putin, or celebrities like Kim Kardashian and Eminem. The site also includes skins for a number of adult performers. All users have to do to change their appearance is give the app access to their camera and click on one of these skins. Much like Civitai and other platforms and communities for sharing custom AI models, Delulu allows users to create and share their own models. All the skins Pepper showed on Stream appear to be user-generated.
The result is not as convincing as some other pieces of software that allow people to deepfake their appearance in real time, but is free and easy to use. For example, we recently wrote about Haotian AI, a Chinese-language realtime deepfake software that’s marketed to scammers. Haotian AI costs thousands of dollars, is difficult to install, and requires a powerful video card.
Delulu is just one of several AI video products from Decart, a company that has raised more than $450 million in several rounds of funding from established Silicon Valley venture capital firms like Sequoia and Benchmark. Decart also makes an AI video generator called MirageLSD, and a realtime video AI model called Lucy 2 similar to Delulu. One of the main differences between Lucy 2 and Delulu is that Delulu caters to streamers.
Delulu’s terms of use don’t say anything about people using the platform to take on the likeness of other real people, but does say its policy is “to respect the legitimate rights of copyright and other intellectual property owners, and we will respond to clear notices of alleged copyright infringement.”
Kick and Decart did not respond to requests for comment about whether Pepper’s behavior was allowed on their platform.
Decart presented realtime AI video tech, but not Delulu, at TwitchCon last year. Twitch did not immediately respond to a request for comment.
