Jeffrey Stephen Wigand revealed how tobacco companies targeted children; now he sees similar marketing by big tech
A key whistleblower in the tobacco industry’s landmark trials of the 1990s has been watching big tech’s recent court battles closely. Jeffrey Stephen Wigand, a biochemist who helped reveal how tobacco companies targeted children and hid just how addictive cigarettes were, has been struck with a feeling of familiarity. Last week’s verdict in a major social media trial that Meta and YouTube deliberately designed addictive products has only strengthened comparisons to the legal crackdown on big tobacco. Wigand sees it, too. His first thought, as he learned about the litigation in California, was that social media companies, through their advertisements, were trying to addict children – much like the tobacco industry did.
A Los Angeles jury found Meta and YouTube to be negligent last week. Plaintiffs’ lawyers relied heavily on internal documents and correspondence to demonstrate that company leadership dismissed concerns about how features of social media could be harmful. Meta was also found liable in a separate trial in New Mexico, alleging that it had failed to prevent child sexual exploitation. These verdicts are the first time Meta has been found liable for how its products affect young people – after years of criticism, much of it from angry parents who feel social media harmed their children’s mental health.
