From shrimp Jesus to erotic tractors: how viral AI slop took over the internet

Flood of unreality is an endpoint of algorithm-driven internet and product of an economy dependent on a few top tech firms

In the algorithm-driven economy of 2025, one man’s shrimp Jesus is another man’s side hustle.

AI slop – the low-quality, surreal content flooding social media platforms, designed to farm views – is a phenomenon, some would say the phenomenon of the 2024 and 2025 internet. Merriam-Webster’s word of the year this year is “slop”, referring exclusively to the internet variety.

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