Salesforce has reinforced its long-standing partnership with Amazon Web Services (AWS) on October 16, unveiling a new phase of collaboration centred on accelerating the rise of “agentic enterprises.” These are businesses powered by interoperable AI agents capable of transforming customer operations, the company announced.
The announcement comes as Salesforce separately outlined its bold financial ambition to surpass $60 billion in revenue by fiscal year 2030, signalling confidence in AI-led growth and long-term profitability.
In their latest joint initiative, Salesforce and AWS are expanding integrations across Amazon Bedrock, Amazon Connect, and Data 360 to help enterprises deploy secure, multi-vendor AI agents at scale.
AI systems using standards like Model Context Protocol (MCP) and Agent2Agent (A2A) streamline functions such as customer service and data collaboration.
“This next phase of the Salesforce and AWS partnership is about helping businesses continue to evolve into agentic enterprises where every company operates with infinite capacity, precision, and speed by pairing human expertise with AI-powered agents,” said Brian Landsman, CEO of AppExchange and Global Partnerships.
Central to the partnership is Salesforce’s Zero Copy architecture, allowing customers to access data stored on AWS, such as in Amazon Redshift, without duplication. This not only reduces operational complexity but also ensures that AI agents can draw on real-time, trusted information.
Joint innovations like Data 360 Clean Rooms, integrating directly with AWS Clean Rooms, further enable privacy-preserving data collaboration between multiple parties.
While Salesforce and AWS push the technological frontier, the company’s financial targets underscore its commercial momentum. During Investor Day at Dreamforce, Salesforce announced a revised long-term revenue target of over $60 billion by FY2030, underpinned by a 10%+ organic CAGR from FY26 to FY30.
Its AI and data businesses are surging, with Data and AI offerings generating $1.2 billion in Q2 and Agentforce, the company’s AI agent platform, reaching approximately $440 million in annual recurring revenue.
Marc Benioff, CEO of Salesforce, said, “We are leading the era of the Agentic Enterprise,” positioning Agentforce as Salesforce’s fastest-growing organic product, adopted by more than 12,000 customers.
Together, the renewed AWS alliance and aggressive financial roadmap reflect Salesforce’s ambition to embed AI agents at the heart of enterprise operations while delivering sustained, profitable growth.
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